To promote the new series on tween heartthrobs the Jonas Brothers, one of the hottest music groups in the country, Disney Channel is going to the two platforms the band knows best: radio and the Web.
In a first for a Disney Channel series premiere, the network will partner with sister company Radio Disney to develop 42-station local promotional sweepstakes in support of its May 2 launch of comedy series Jonas.
To support the show, Radio Disney is hosting an “Oh My Jonas” local sweepstakes in 42 Radio Disney markets, which will net the winners a trip for four to attend the final dress rehearsal for the Jonas Brothers’ World Tour 2009. The promotion, which runs through May 17, includes 40 radio spots promoting the series and the sweepstakes.
On the Web, the network will take over YouTube’s home page this week to tout the series premiere. The network will also offer previews of the show and other related video content on YouTube, as well as Jonas Brothers-based sites on Facebook and at jonasbrothers.com.
Disneychannel.com, in a first for a series premiere, is featuring a “party planner” area on the site for the series featuring game ideas, recipes and posters in anticipation of the show’s premiere.
Go to DisneyChannel.com for all the details and exciting news!
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